Guiding Canadians Toward a More Secure Financial Future
Every day, we show up with one purpose: to help Canadians protect the people who matter most. We believe in honest guidance, thoughtful planning, and doing what’s right for the families who trust us.It’s a responsibility we’re proud to carry — and it’s why we love the work we do.
Life Insurance for Every Stage of Your Life
getting married
Starting a life together is an exciting step — and the right time to build a strong financial foundation. Life insurance helps protect your spouse and ensures financial stability as you plan your future together.
buying a home
Your home is one of your biggest investments. Life insurance can help protect your mortgage and provide financial security for your family, ensuring they can remain in the place they call home if the unexpected happens.
starting a family
Becoming a parent changes everything. Life insurance helps ensure your child is supported no matter what, providing long-term security for education costs, daily expenses, and their future wellbeing.
Leaving a Legacy
Life insurance can help you leave a meaningful legacy for the people you care about. By naming beneficiaries, you can provide your loved ones with financial support that continues to guide them long after you’re gone.
Retirement
Life insurance can supplement your retirement strategy by protecting your spouse and family if something happens to you. It adds financial security and ensures your long-term plans continue uninterrupted.
starting a business
Building a business comes with risk. Life insurance helps protect that investment by covering outstanding debts, future expenses, and providing stability so your business can continue even if the unexpected occurs.
Values We Live By
Our values guide every conversation, recommendation, and plan we create. They reflect who we are as advisors — and the commitment we make to every family we serve.
Honesty & Reliability
We believe trust is earned, not assumed.
Our advice is honest, transparent, and always focused on your best interests. We take the complexity out of life insurance and provide clear guidance you can rely on — every step of the way.
independence
Our loyalty is to you — not an insurance company.
As fully independent advisors, we provide unbiased guidance based solely on your needs. We compare plans from leading insurers across Canada to ensure you get the right coverage at the right price.
Independence gives us the freedom to put your interests first, always.
exceptional service
We believe your insurance experience should be simple, modern, and stress-free.
That’s why we use secure digital applications, fast processes, and flexible virtual appointments — all designed around your schedule.
With Lions Peak, you get streamlined service that saves you time and puts your needs first, so you can focus on what matters most while we handle the rest.
Frequently Asked Questions
No, we never charge you any fees for our services at Lions Peak!
We also believe in educating and informing and never pressure or rush our clients.
It tends to vary from person to person and depending on what type of life insurance you obtain. The factors that can affect your life insurance premium include your age, health, lifestyle habits (such as smoking), occupation, and the type and amount of coverage you choose. Make sure to consult with us to discuss how much your life insurance costs in Canada.
Yes, you certainly can. In fact, our insurance providers offer life insurance policies specifically designed for people over 50. While your age may affect your premiums, it does not prevent you from getting life insurance.
There are two main types of life insurance: term life insurance and permanent life insurance. Term life insurance provides coverage for a specific period of time (Terms range from 10-50 years, depending on your age), while permanent life insurance provides coverage for the policyholder's entire lifetime and includes an investment component.
When choosing a life insurance policy, it is important to consider the type of coverage you need, the amount of coverage you require, and your budget for premium payments. Not to worry, our Lions Peak experts have you covered and can consult with you to give you the best plan for whatever life throws at you.
Yes, most life insurance policies are flexible and can be adjusted to meet changing needs. You can typically increase or decrease your coverage, change your beneficiary, or convert your Term Life into Permanent Life, anytime.
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Hear From Who We’ve Helped
Excellent brokerage. The insurance agents we worked with were exceptional. It's truly rare to find this caliber of professionalism nowadays!
High caliber service! Thanks to the staff at Lions Peak Financial Group for delivering a great customer service experience!